Joyner Lucas releases “I’m Not Racist,” a powerful visual exploring race relations Joyner Lucas releases “I’m Not Racist,” a powerful visual exploring race relations
According to Revolt: On Tuesday (Nov. 28), the Worcester, MA native released a powerful new track and an accompanying visual, with the near-7-minute song tackling... Joyner Lucas releases “I’m Not Racist,” a powerful visual exploring race relations

According to Revolt: On Tuesday (Nov. 28), the Worcester, MA native released a powerful new track and an accompanying visual, with the near-7-minute song tackling the harsh realities surrounding the disconnect found in conversations pertaining to both race and racism in America.

The lyrically raw song and equally tense video sparks a much-needed dialogue, and is, although necessarily uncomfortable at times for both sides, an absolute must-watch. While Lucas does lay out the arguments from both sides and does so in a brutally honest way, he also ends the visual with an uplifting note showcasing the urgency of impactful change.

“We are all humans until race disconnected us,” a message appears on screen. “Religion separated us, politics divided us and wealth classified us.”

While it is not yet clear if the song will appear on a larger project from Lucas, its arrival, considering the political climate and current state of race relations, undisputedly arrives right on time.

@headsupmktgmaven Marketing/Promotions

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