On Tuesday, December 19, Christopher “GoodKnews” Cardwell kicked-off his 5th annual Soul Santa event. For the second year in a row, he is partnering with Villa retail store inside the mall at Greece Ridge for families to take holiday photos with a Santa Claus that embraces culture and soul.
After hearing a common complaint during the holiday season from his clients about not having options to take Christmas photos with an African-American Santa, GoodKnews wanted to address their concerns. So In 2012, he introduced Soul Santa Holiday Photos inside of his photography studio on Cumberland Street.
GoodKnews believe that Santa is a symbol of hope and that children across the nation should have options when it comes to telling the guy in the big red suit about their holiday wishes.
“There’s something about the symbolism behind having an African American Santa Claus represent the man making contributions to the homes and communities of color throughout the nation,” said GoodKnews. “Soul Santa provides children and families of color a chance to see a symbol of hope that actually looks like them and is as realistic as possible.”
In its fifth year, GoodKnews is hopeful that the creative work behind Soul Santa will allow an opportunity for him to set up shop as the main photographer for an African-American Santa Claus inside one of the local malls as soon as next year.
What’s cool about Soul Santa is that it’s open for all to take photos, while the traditional Santa Claus inside of malls across America are primarily for children. Soul Santa has attracted parents with babies, children, teenagers, couples and professionals who are interested in having holiday fun with their colleagues.
Soul Santa will be at Villa inside the mall at Greece Ridge from Tuesday, December 19 until Friday, December 22 from 6 – 9 PM and on Saturday, December 23 from 10 AM until 4 PM. All children are welcome to visit Soul Santa to give their demands off of their Christmas list, but those who will take photos will receive in-store discounts and be entered into a $100 Christmas shopping spree raffle courtesy of Villa.