Tuesday, December 20th, Foot Locker and Jordan Brand (JB) announced the Bold Like Kawhi Gatorade campaign for the holidays with NBA Superstar, Kawhi Leonard.... Foot Locker, Jordan & Gatorade Drop “#BoldLikeKawhi” Campaign ft. Kawhi Leonard

Tuesday, December 20th, Foot Locker and Jordan Brand (JB) announced the Bold Like Kawhi Gatorade campaign for the holidays with NBA Superstar, Kawhi Leonard.

“I had a ton of fun partnering with Foot Locker and Jordan Brand to show off another side of my personality that most fans don’t get to see every day,” said Leonard via a press statement. “Being part of a holiday campaign that pays homage to the original ‘Be Like Mike’ Gatorade ad is really special.”

The low key  San Antonio Spur phenom is in the spotlight while showcasing the new Air Jordan 1 Gatorade kicks.

The campaign features a spot starring the usually low key San Antonio Spurs star having a spectacularly lit day with NBA star LaMarcus Alridge  and Rapper, Nipsy Hussle while rocking a new pair of Air Jordan 1 Gatorade kicks.

The commercials features gear from the Air Jordan Gatorade Collection,  which includes the Air Jordan I OG High Gatorade in four colors—Orange, Lemon Lime, Grape and Cool Blue.  They debut Dec. 26—and Air Jordan VI Gatorade, seen being rocked by Aldridge.

The commercial is set to start running on Dec. 25 during the NBA Christmas Day game on ESPN.

@headsupmktgmaven Marketing/Promotions

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