If you need that extra bit of motivation to keep your resolutions, DJ Khaled is here to help you out! Early yesterday, Weight Watchers named Hip Hop’s Ultimate... DJ Khaled is Weight Watcher’s Latest Spokesperson in 2018

If you need that extra bit of motivation to keep your resolutions, DJ Khaled is here to help you out! Early yesterday, Weight Watchers named Hip Hop’s Ultimate pitchman, DJ Khaled their social media ambassador, and it looks like their combined efforts to assist in slimming down is achieving an active growth!

Khaled’s Instagram has documented his weight loss journey.  According to Khaled, he’s already down 20 pounds, and credits his desire to get in better health to his son Asahd.

Khaled is part of Weight Watchers’ “Freestyle” campaign.  These features ads with Oprah Winfrey (who now owns 10% of Weight Watchers) and looks to continue the company’s 2017 300% growth in the new year.

Check out Khaled’s video about his weight system.

@headsupmktgmaven Marketing/Promotions

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