KANYE WEST DEBUTS ‘YE’ ALBUM AT STAR-STUDDED LISTENING SESSION IN WYOMING KANYE WEST DEBUTS ‘YE’ ALBUM AT STAR-STUDDED LISTENING SESSION IN WYOMING
According to XXL: Kanye West SZN is on and popping. The rapper held a listening session for his new album on Friday (June 1), and in typical... KANYE WEST DEBUTS ‘YE’ ALBUM AT STAR-STUDDED LISTENING SESSION IN WYOMING

According to XXL: Kanye West SZN is on and popping. The rapper held a listening session for his new album on Friday (June 1), and in typical Kanye fashion, he did it big. Yeezy invited a select few hundred journalists and entertainers to his happy place in Jackson Hole, Wyo., where he debuted the album, which is titled Ye.

Kim Kardashian actually let the cat out of the bag with a tweet that read, “On our way! #YE,” before the show even started. When the sea of humanity gathered at the event, which was held outside, around a bonfire, the LP name was officially announced.

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A who’s who of entertainers were in the place to be including 2 Chainz, Kid Cudi, Fabolous, DJ Clue, Theophilus London, CyHi Tha Prynce, Lil Yachty, Nas, Desiigner, Ty Dolla $ign, Dame Dash, Big Sean, Pusha T and actors Chris Rock, Jonah Hill and more. Rock actually introduced the album by delivering a funny monologue to the crowd. “Pusha-T in the house. Don’t diss me, nigga, don’t diss me,” he jokingly told the G.O.O.D. Music rapper, referring to his recent Drake diss, “The Story of Adidon.”

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With all the fuss over ‘Ye’s antics over the last month or so, people were eager to hear what he had in store. Kanye lets it all hang out on the project, which starts off with him venting about contemplating suicide. Despite the somber intro, the LP is more upbeat than not. As for features, there are a number of R&B assists on the project with Ty Dolla $ign, Charlie Wilson and possibly Jeremih on tracks. There’s even a dedication to his daughter, North, on the project.

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At this point, we are still without even a cover art for the album and it is unclear when the project will be released on all streaming services. West had a similar soft rollout for The Life of Pablo.

@headsupmktgmaven Marketing/Promotions

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