Rochester, New York—On Saturday, December 29 from 1 p.m. until 6 p.m., local celebrity photographer
Christopher Cardwell of GoodKnews Apparel and business owner Anthony Miller of PRSCL.T Clothiers, LLC will host The Good Pop-up Shop, an engaging pop-up shop that happens to fall on the fourth day of Kwanzaa which will spotlight Kwanzaa’s fourth principal, “Cooperative Economics,” which means to build and maintain businesses and to profit from them together.
Nearly twenty local brands will participate in the pop-up shop at 250 Cumberland Street in suite 234. Comedian G Funk of Rochester will host the event accompanied by DJ Tyga Ty of WLGZ The Beat 105.5 FM. There will be live painting and on-site tattoos. Kitchen Table Talk catering will offer unique appetizers and dishes for purchase. The purpose of the pop-up shop is to encourage people to be more supportive of local businesses and brands as well as highlight what small brands have to offer local shoppers.
“There’s no better day to host an event that brings together Rochester brands than this Saturday, said Cardwell. “Those who celebrate Kwanzaa and those who will grasp the concept of cooperative economics could appreciate an event like this.”
Other brands include Farbridge—a new urban clothing storefront on Lyell Avenue that received social media accolades from Mayor Warren, and Nate Johnson of Nathaniel’s Originals—a well-known Rochester designer who has designed original pieces for 25 years and often travels for competitions and fashion shows.
“As a sought-after fashion designer I often look for other designers and brands I can refer clients to when I’m completely booked,” said Johnson. “This pop-up shop gives the local small-business community an opportunity to learn about who exists and how we can share services when our resources are limited or if we cannot meet the needs of our customers but know someone who can.”
More brands: EZ Work Fitness, Raquel Denise handbags, Style Me 27, Pure Romance, Hollywild, Flyhi Klub, Capacity, Sincerely Trish, Innovations, Cash Clown Clothing, Pure Romance by Asonte and Rochester or Nothing.
Co-coordinator Anthony Miller is also excited that the event will happen on the day of the fourth principle of Kwanzaa. “This event is necessary and symbolic,” said Miller. “Originally, we didn’t even realize that our efforts gather small businesses together would reflect a Kwanzaa principle that has existed for over 50 years and is often overlooked in urban communities.”
Limited on-site parking will be available but ample on-street parking available on Cumberland Street. There is a reserved parking space for media stations interested in covering the event to help capture footage for ways Rochester residents are celebrating Kwanzaa. This event is free and open to the public. For more information about The Good Pop-up Shop call 585-478-9051.